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Limei Opens European Headquarters in Amsterdam to Strengthen Regional Operations
Limei has opened its European headquarters in Amsterdam, Netherlands, to oversee sales, marketing, and customer support across Europe. The move aims to better serve the region’s growing demand for high-quality sports flooring and expand partnerships with European sports organizations.
2025-11-19 15:17:116
The 15,000-square-foot headquarters includes a showroom featuring Limei’s full product range, a technical training center for installers, and offices for 50 regional employees. It will serve as the hub for Limei’s European operations, covering 30 countries from the UK to Russia. The headquarters will also house a research team focused on developing region-specific flooring solutions, such as adaptations for Europe’s historic sports venues.
To mark the opening, Limei donated 1,000 square meters of its Eco-Friendly Sports Flooring to Amsterdam’s municipal sports centers, supporting local community sports programs. The brand also announced plans to partner with the Dutch Olympic Committee to supply flooring for their 2028 Paris Olympics training camps.
“Amsterdam’s central location and strong sports culture make it the perfect home for our European headquarters,” said Ms. Emma de Vries, Limei’s European CEO. “This investment shows our commitment to Europe, and we’re ready to build stronger relationships with sports organizations and clients across the region.”
Limei’s European sales are projected to grow by 40% over the next three years, driven by the new headquarters and upcoming major sports events in the region.
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